Clever Marketing

Clever Marketing

Metrics Every Organization Must Measure for Website Strategy Success

Are high bounce rates giving you sleepless nights? Fret not, as we're here to guide you through the process of measuring the essential website metrics that can steer you back onto the path of success. In this digital age, where your online presence can make or break organizational suc …

Read Story

Conflict is Normal. Drama is a Choice.

At Clever, we don’t have core values like most organizations do but instead, we have core convictions that have shaped our culture since day one. One of our core convictions is that we believe “Conflict is Normal.”

Read Story

3 Types of Leadership: Which One Are You?

In our experience working with leaders in churches, businesses, schools, and non-profits, we have concluded the following three styles of leadership are the most common in healthy and growing organizations.

Read Story

Top 5 Common Website Mistakes

Prepare for a website reality check! We've witnessed and remedied hundreds of website blunders over the years and have compiled a list to help you win with web. Here are top five most common website mistakes we've encountered, so you can steer clear and create a website that captivate …

Read Story

Email Marketing Best Practices

This post is a modified excerpt from our resource Effective Email Marketing: How to Win Before Pressing Send which can be downloaded here for free.

Read Story

Popular Email Marketing Terms and Definitions

Whether you are new to digital marketing or just trying to increase your skills, email marketing terms and definitions can get quite confusing and feel like you're learning a new language.

Read Story

15 Ways to Improve Your Email Marketing

Email marketing is a powerful tool, and it can be a game changer for your organization when executed strategically and intentionally. To help your organization win with email, we've created a comprehensive email marketing guide. Below, we're sharing a list of things to check and doubl …

Read Story