A Social Media Marketing Guide for Giving Tuesday

Imagine a day that casts a spotlight on your mission as an organization. That's Giving Tuesday, a golden opportunity to engage the minds and hearts of potential supporters. The idea of Giving Tuesday is simple: It's a day that encourages people to do good, give their time, their resources, or their talents to support the causes they believe in. Because of the potential for exposure to current and new supporters, you want to get your Giving Tuesday marketing right!

There are many strategy tactics we can use to promote Giving Tuesday. Social media is one of the most important ways — it's where Giving Tuesday stories can be shared and impact can be seen. Want to make Giving Tuesday unforgettable? Here's how social media can be your key to a winning Giving Tuesday campaign.

Below is a short excerpt from our resource: Unlocking Giving Tuesday: The Ultimate Marketing Playbook for the Biggest Giving Day of the Year.  

Step 1: Choose Your Platforms 

Identify where your audience spends their time online. Is it Instagram, Facebook, LinkedIn, or TikTok? Focus on the platforms that align with your mission and audience. You don't need to be present on every platform, just the ones where your supporters are most active. Determine where you have the strongest presence and concentrate your efforts there for Giving Tuesday.

Step 2: Map Out Your Content

Planning is key to a successful Giving Tuesday campaign. Outline your posts in advance, detailing the timing and purpose of each one. Consider including engaging captions, images, videos, GIFs, hashtags, and links that align with your Giving Tuesday goals. If you're in need of some expert backup, the Clever crew is all set to help.

Step 3: Lights, Camera, Schedule!

Plan and schedule your content ahead of time for Giving Tuesday. With the help of tools like HubSpot, Sprout Social, Hootsuite, and Later, your content management will be a breeze.

Step 4: Create a Unified Look

Give your online presence a polished and cohesive look. Improve the visual appeal of your social media profiles and website, ensuring they share a consistent design. Add your campaign link to your social media bios, offering easy access for potential supporters. By maintaining a consistent look, you'll create an inviting environment that encourages engagement and action.

Step 5: Join the Conversation

Time to connect with your supporters! Reply to comments, messages, and posts. Start conversations. Invite them to add their voice. Ask them to share. Remember, social media is about two-way communication, not just talking at people. Let your interactions flow both ways for meaningful connections.

Step 6: Share Your Appreciation

Send personalized thank-you messages or post a heartfelt thank-you. Give them a virtual high-five for their support by tagging them on social media. And don't forget to share the impact or results of your campaign. People like knowing their support makes a difference. 

Social Media Checklist

• Create a content calendar with all post ideas for each platform 
• Assign dates/times/employees to each post 
• Write copy for posts
• Create and gather creative assets
• Schedule all posts ahead of time
• Engage with followers in real-time on Giving Tuesday 
• Reach out to Clever if you need support 

Prep Now for Your Giving Tuesday Campaign

Giving Tuesday is a vital chance to bring people together in kindness and giving. Social media is your key to reach and connect with those who want to help. With careful planning and a genuine approach, you can turn your social media campaign into a pathway that links your cause with the hearts of your supporters. Here's to making this Giving Tuesday a truly meaningful one!

P.S. What social media tactics are you using for your Giving Tuesday campaign? Tell us in the comments below!