Prepare for a website reality check! We've witnessed and remedied hundreds of website blunders over the years and have compiled a list to help you win with web. Here are top five most common website mistakes we've encountered, so you can steer clear and create a website that captivates and converts.
1. Cluttered Design
Just like a cluttered room, a cluttered website leaves visitors feeling lost, overwhelmed, and eager to bounce. Keep things tidy, organized, and visually inviting to captivate your audience and leave a lasting impression! Remember, the more you try to say, the less people usually hear, so be intentional and know less is almost always more!
2. Slow Loading Speed
Don't let your website be the tortoise in the digital race. A slow website is one of the quickest ways to leave a lasting impression...of frustration. Supercharge your website's speed with optimized images, compressed files, and efficient code. This will ensure a pleasant user-experience and give you additional opportunity for new traffic from search engines.
3. Lack of Mobile Responsiveness
Give mobile users some love as they represent more than 54.4% of all global website traffic. Your website should be fully responsive (works well on phones, tablets, or a desktop), providing a great experience across all devices.
4. Confusing Navigation
Ever get stuck in a convoluted phone menu system just to hang up in frustration? Spare your website visitors from that exhausting experience. Optimize their experience with intuitive navigation that effortlessly guides them through your website. Not sure what menu items to feature? Checkout your highest traffic pages as that could be a hint.
5. Poor Content Quality
Are your readers reaching for their coffee and bouncing off your website after seeing your lackluster content? Don't settle for subpar. Deliver valuable, engaging, and error-free content that resonates with your audience. This will almost guarantee more page views, longer session times, and higher conversion rates.
In conclusion, by avoiding these top five common website mistakes, you'll create a user-friendly, visually appealing, high-performing, and optimized website that will leave a lasting impression. So Don’t Compromise, Optimize! Sometimes small changes can make a big difference and you don't need to start over and build a new website.
Our team at Clever would love to optimize your current website or partner with you to build the website of your dreams! Also, if you are tired of playing hide and seek with search engines? Our SEO audit can help you win the game! Just reach out to us here and we can chat!
P.S. What other common mistakes do you see with websites?`
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